Business Development Operations
Research and Development Marketing
Event Planning & Promotion
Public Relations (incl. Media Relations)
Search Engine Optimization (SEO) /Marketing (SEM)
Professional and business services
Advertising and public relations services
Management, scientific, and technical consulting services
Ideal Company Phase
Preferred Service Area
MA-Communication Management and Telecommunications from USC Annenberg School of Communication
BA-Psychology from University of Southern California (USC)
Jorgensen Brand Group
01 May 2007
Strategic Marketing Consultancy primarily focused on Security and SaaS companies.
• Clients include private equity/investment firms and later stage technology startups.
• Projects have involved exploring new market opportunities in Internet infrastructure, cloud computing/storage/encryption and security management; competitive landscape analysis; transforming a B2C company business model into B2B enterprise; diversification of digital/mobile platforms and social media marketing applications.
Customer insights are at the core of our strategic consultancy. Insights drive product innovation; marketing initiatives and impact sales growth/revenue..
Started the consultancy in 2007 after leaving Macrovision as their CMO. Ironically, they became my first client in digital media/entertainment; copy protection/security. Joined Verisign in 2009 in a consultative role for 9 months as their CMO-in-Residence and eventually became an employee. Restarted JBG Consultancy in 2011 after selling off Verisign's Authentication and Identity Management business to Symantec. Clients today are early-to-later stage tech startups in both B2C and B2B industries.