Search consultants
Austin Black
Paia, Alabama, USA
Registered 28 Jan 2020
Expertise & Practice
- Functional Area of Practice
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Sales
Business Development
CRM
Fulfillment
Proposal writing
Marketing
Advertising
Branding
Content Marketing
Digital Marketing
Product Marketing
Search Engine Optimization (SEO) /Marketing (SEM)
Social Media
Leadership
Staff Training & Development
- Industry Focus
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Information
Software publishers
- Languages
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English
- Ideal Company Phase
- Scaling Stage
- Preferred Service Area
- USA
- Geographic Experience
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USA
Pacific Northwest
- Certification
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- License
- --------------
- Degrees
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Company Information
- Company Name
- Date Founded
- Size
- Company Description
- Company Philosophy
- .
- Testimonies, White Papers, Books
- .
- Customer History
Answered 1 question
Beyond the usual social media accounts/updates, what is the best starter digital marketing approach for small local B2B clients? I have had a lot of success with a solid content marketing strategy. Develop a tool that your target market needs. Something that will be used for a critical business process. Ebook, Excel Template etc. Use that as pillar content and create micro tools as well. Give these away in a strategic sequence using your social and email channels. Provide massive value and then use that value as a mechanism to start a sales conversation. Using predictive lead scoring based on who has downloaded your tools can be a good indicator of where to spend your time as well.
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Marketing
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Market Research
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Multimedia
Product Marketing
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Search Engine Optimization (SEO) /Marketing (SEM)
Social Media
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Vancouver WA 98684
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